Company information


When was the company founded


Why was the company founded

There is a long history of making alcoholic beverages in Ylistaro. The first beer brewery was founded in 1879 and the factory was expanded in 1889 but unfortunately it burnt to the ground for an unknown reason right after the expansion was ready. The brewery was reopened soon after but closed again after a series of unfortunate events in 1908.

In 2017 Pirula Oy was born for the third time and the new owners started writing new history.

Brief introduction to the company today

Pirula is a beverage company in Seinäjoki which produces wines, ciders and other berry based drinks. We produce our products from pure Finnish ingredients with Finnish workmanship.



Number of employees


Products and services

Products and services

Pirula alcoholic beverages are divided into three different categories.

Mild – max 5.5% products

  • Pirulan Helmi – A cider-like product made from white currant
  • Pirulan Luotsi – Apple cider
  • Pirulan Rose – A cider-like product made from white- and blackcurrant
  • Mild beverages be launched in the near future:
    • Pirulan Polkka – Cider made from apples and strawberries
    • Pirulan Marski – Cider made from apple and blackcurrant
    • Pirulan luotsi Barrel aged – Apple cider matured in a barrel of Teerenpeli whiskey
    • Pirulan Musta – Cider made from apple and blueberry

Wines 8% –20%

  • Pirulan Punainen – Wine made from blackcurrant
  • Pirulan Valkoinen – Wine made from white currant
  • Pirulan Rose – Wine made from white currant and blackcurrant
  • Pirulan Potku – Apple wine
  • Pirityinen – Wine made from white and greencurrant and aged in a domestic gin barrel
  • Wines to be launched in the near future
    • Punainen omena – Omenasta, Wine made from white currant and blackcurrant
    • Pirulan Musta – Dessert wine made from blueberries
    • Pirulan Punainen – Dessert wine made from blackcurrant. 20%. Concentrated with our own barrel-aged blackcurrant distillate

Distillates – To be published between 2021 and 2025

  • Distillate made from blackcurrant. Aged in a bourbon barrel
  • Distillate made from apples. Aged in a domestic oak gin barrel
  • White currant distillate, Aged in oak barrel
  • Whiskey, grain distillate, aged in oak barrels for at least 3 years

Unique selling points and strengths

What is the added value of the products or services

All the products are made from domestic raw materials and manage the entire chain from the field to the shelf. Our products and flavors are unique and it is difficult to find similar kind of products on the markets.

How does the customer benefit from using the products or services

When buying our products, the customer can be sure that the raw materials are from Finland, clean and produced by nearby farmers.

Why should a reseller take these products or services into their selection

Our products are not mainstream and are not sold everywhere. The company also stands out from other alcohol producers.

How do we support our resellers/partners

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